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Business, Entrepreneur

Jose Borghi – Helping Mullen Lowe Brazil Achieve Sustainable Success in Competitive Advertising Business

Jose Borghi is a widely acclaimed and well-known advertising professional in the Brazilian Advertising Industry. Jose Borghi has helped many companies to achieve their business objectives and revenue goals through successfully designing effective advertising and marketing campaigns for them. Some of the leading companies that Jose Borghi has worked for and provide constructive results are Unilever, Mitsubishi, and Fiat. The advertising campaign designed by Jose Henrique Borghi for Fiat is referred to as case study in the advertising schools as the campaign was hugely successful and it helped Fiat achieve astronomical profits in the country.

Jose Borghi studied marketing from one of the leading universities in the country, Pontifical Catholic University. Once he completed his study, he managed to get into one of the leading advertising firms in the country, Standard Ogilvy. He worked at Standard Ogilvy for a few years and went on to work at other leading advertising firms such asDM9 DDB, FCB, Talent, and Leo Burnett. However, after working for some of the top names in the industry, Jose Borghi thought that it is the time he starts his firm, and this is when he started Borghi Erh Creative Intelligence. The firm went on to achieve great heights of success in a very short span despite having limited capital and gave many leading advertising firms a run for their money.

However, apart from being a creative genius is also a business expert, and he realized that to sustain in a highly competitive advertising field, joining hands with other leading firms is necessary. It is when he decided to merge Borghi Erh Creative Intelligence with Lowe, one of the leading advertising firms in the business. The firm later merged again with another international leader in the advertising world, Mullen. It is for this reason the company was later rebranded to be named Mullen Lowe Brazil, and Jose Borghi currently serves as its co-CEO. Visit his official Website : https://josehenriqueborghi.com/

Entrepreneur

Doe Deere And Lime Crime

Doe Deere is a phenomenon in the cosmetics industry. She founded a company she called Lime Crime and the name has become synonymous with style and individuality. Her mission is to show people the true power of cosmetics. To pass on the knowledge that self expression and freedom are possible with the use of the right cosmetics.

 

Doe believes true beauty is all about what feels right to each individual. This was the reason she came out with a line of cosmetics that are magical, bold and cruelty free. These cosmetics have become so incredibly popular they have developed their own following. Although Doe was originally very small and was responsible for her own success she supports other woman with all her passions and resources. She talks about entrepreneurship and how having the courage to follow your ambitions is what makes a woman successful.

 

With this in mind Lime Crime launched in 2008. Doe is an incredibly busy woman. She has meetings, strategy sessions and helps in product developments. She was willing to wait for inspiration and her swift actions once it came actually created Lime Crime. The business excites her. Her focus on ecommerce proved it was possible to successfully sell cosmetics on the web. She even engineered a unique lipstick challenge on her website that not only did incredibly well but was amazing.

 

Doe believes her success comes from understanding her brand. She knows her customers and what they really want. Her intelligence allows her to make good decisions and she is always optimistic. She learned from working at an insurance company where she did and did not fit in this world. That knowledge gave her the freedom to be herself and make quite an impact. She only wishes she had begun earlier in her life. Her advice is to trust in what your gut is telling you to do. She says after awhile it becomes easy. She will not be a part of anything unless she feels it is right deep down inside.

 

Doe is about positivity and treating people with respect and kindness. Positive reinforcement has made a world of difference in her life. Her husband Mark has been a tremendous influence in her life. They began in a rock band sixteen years ago and have been together ever since. He is the current president of Lime Crime and Doe describes him as insightful, intelligent and having a wicked sense of humor. The team have made Lime Crime the enormous success it is in todays market.

Follow her @doedeere and Facebook

 

Business, Entrepreneur

Eric Lefkofsky’s Tempus Connection

Eric is the man tasked with the responsibility of modernizing treatment at Tempus. He is Tempus’ co-founder and chief executive officer. He is also a managing director of Lightbank, a fund invested in disruptive technology. Eric also has a leadership role at Groupon being its co-founder. Apart from leading this e-commerce hub, he is also a co-founder of Uptake Technologies,a predictive analysis firm. Eric is a trustee at Lurie Children hospital and chairperson of Steppenwolf Theatre’s board.

Tempus

Eric Lefkofsky builds the basic foundations needed at Tempus to modernize the way cancer is treated. This health-tech system, Tempus, uses algorithms to analyze geometric data which is collected. This data having been collected and analyzed helps doctors come up with better care plans for patients at the facility.

Of Accelerated Disruption

In the world of business today, people are getting more and more creative. Businesses are coming up and offering to consumers services and products at a cheaper price compared to the older established businesses. These businesses are disruptive enterprises since they disorganize the old way. Accelerated disruption, as explained by Lefkofsky, happens when businesses are developed in line with the ever changing technological advancements in the market. In Lefkofsky’s book, Accelerated Distribution: Understanding the True Speed of Innovation,he writes at length about this concept.

Eric talks about how to identify the industry to introduce innovation. In his book, he has also talked of smart automations saying these help. The mastery of improvement of products is also dealt with in his book. Other areas discussed include promoting ideas in an industry that is resistant to innovations and ways of raising capital. In an in depth explanation, Eric show how a company’s customer base can be turned into the R&D team.

Eric’s Education

Eric went to the University of Michigan for his undergraduate studies. He attained a Juris Doctor in Michigan University’s law school. As an adjunct don he works at Chicago University.

Humanitarian Contributions

Eric is a generous giver and his donations and contributions to humanitarian causes are through his family foundation. Last November, the family foundation made a generous contribution to Robert H. Lurie Comprehensive Cancer Centre. The foundation also gave a whopping $500,000 to cancer research in the Stanford University. Another $ 1.2 million was given to the Michigan’s university for helping in cancer research. Weill Cornell also got $250,000 for researching on breast cancer. Clearly, Eric feels particularly inclined to helping in the search for a cancer cure.

Success

Eric does not have a definite success formula for folks out there. He says that fortune sometimes plays a role in success or failure. His fortune has been that he has built his business on the internet during a time of great growth.