Brightline a company owned by Wes Edens announced that it would be partnering with Virgin Group to establish an intercity passenger commuter train that has not been possible in the United States in over a century. The licensing agreement will see Brightline benefit from the expertise as well as experience that is offered by the famous company which is well known especially when it comes to hospitality as well as travel.
The private service has already established a link between West Palm and Miami this year in 2018 and has further expressed its wish to expand to Tampa as well as Orlando. It is also waiting on the close of a deal that will see the firm acquire Xpresswest as well as federal approvals that will see the company commence railway construction at the beginning of next year which will see it connect Southern California with Las Vegas. Read more about Wes Edens at Industrial Areas Foundation.
A statement released by Wes Edens confirmed the agreement between the two companies and also added that it was a new era that is being ushered by the private sector as they embark on reinventing rail service provided to the public. Wes Edens also confirmed the innovation as well as the disruption that will be caused by the two companies as they are well positioned to cater to the industry effectively. Wes Edens and Richard Branson admitted that they had been waiting for over a decade to be able to provide the same services that they offer to their other customers who also use Virgin to be able to travel and this deal has seen that they can carry over their successful implementations to the new venture.
As part of the agreement, Brightline will retain the current staff as well as the management team that will be responsible for overseeing operations, strategy, engineering as well as business development. The rebranding will take effect immediately, and then gradually transition to Virgin Trains will be in effect in the coming year. The announcement has brought a breath of fresh air as rail transport has been underperforming due to low standards of customer service as well as competition form air travel.