Lori Senecal is the name to reckon with in the advertising and marketing sphere of the United States and is an inspiring figure in the field of international business and corporate sector. She is regarded as a personality who talks less and does more. In a recent report by PR News, Lori Senecal was announced as the Global CEO of CP+B, and her leadership, the agency has grown manifolds and has been able to strengthen its footprint globally.
The marketing campaigns developed and implemented for the company and its clients helped in penetrating new demographic actually, and ensured that the firm can move up the ranks in its field. Successfully devising, planning and implementing global marketing campaigns is her forte, and her excellent communication and business skills have helped the agencies she has worked with over the years.
As a well-known figure in the international business scenario, Lori Senecal is known to emphasize on brand marketing and creating a positive goodwill around the brand to increase its presence, offline and online. She graduated from McGill University, receiving a Bachelor of Commerce degree in Marketing and Finance. Lori Senecal has held various positions at many global corporations over the years, which includes being the Global Executive Chairman for KBS+ Partners, President at McCann NY, and has even co-founded a marketing agency named TAG Ideation.
Before working as the Global CEO of CP+B, Lori Senecal also held the position of President and CEO at MDC Partner Network, where she was responsible for devising business strategies that could help the unique business model of the agency to fuel growth and win more international accounts.
One of the examples of her talent and business acumen can be seen in the way she helped Kbs+ Partners grow from 250 Employees Company to over 900 Employees Company in a matter of a couple of years. Moreover, Lori Senecal doesn’t only focus on the external operations of the company and ensures that the culture and work environment inside the company transforms to be more active, enthusiastic, friendly and integrated, which is why kbs+P was even named by Crain to be the “Best Places to Work in NYC.”
Lori Senecal has won many awards during her career which includes being named the “Women to Watch” by Advertising Age and getting the prestigious Quantum Leap Award at the AWNY Game Changer awards for her exemplary performance and commitment to innovation. Lori Senecal is the women to watch out for in the marketing sphere today and is considered as one of the most successful female leaders in the marketing and advertising space globally.
Follow Lori on Twitter @ https://twitter.com/digitalori?lang=en