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Why the Lip Balm Market Was Ripe for EOS?

Every industry has its own quirks that present challenges and opportunities to companies. The lip balm market is no exception to this.

The founders of EOS saw that the lip balm market was full of established competitors who did not put much effort in the products that they sold. Examples were Chapstick which was owned by Pfizer and and Burt’s Bees who is now owned by Clorox. For many years these companies rested on their laurels and did not innovate their products (https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick) in order to accommodate for the changing tastes of their customers.

EOS had identified the customers of the lip balm market to be filled of companies that were competing only by offering reductions on the price of their products and not be innovating or creating new lip balms that met the tastes of users. Today’s customers were demanding higher quality products that were organically grown and all natural. Existing lip balms tasted medicinal and were based with petroleum jelly, a derivative of oil.

EOS decided to develop a lip balm that was all natural, organic, and had interesting flavors that appealed to modern tastes. Berry and melon flavor combinations are examples of the different flavors that EOS developed. They then designed a colorful applicator orb that stood out on shelves from the standard applicator tubes that were on the market. Despite the original shape the EOS lip balm applicator orb was still sanitary and did not require users to use their fingers.

EOS then concentrated on building a distribution network and started with Walgreen’s who were their first major retailer that carried their products. From there, EOS spread and developed a larger distribution network that allowed them to reach a wider range of customers from Target and Walmart.

EOS innovated their competition and created a brand that resonated with their customers in a way that their competition didn’t, which allowed them to grow their market share at the expense of the competition.

For more info, visit the EOS Facebook page.

 

Business, Chairman

The Professional & Personal Life Of Julie Zuckerberg

Julie Zuckerberg, is a prominent talent aquisition expert, working at Deutsche Bank, as an Executive Recruiter since November 2015. She currently works and resides in Manhattan, New York, where she grew up and lived most of her life. Julie graduated from the City University of New York – Brooklyn College, with a degree in Philosophy, and then attended New York Law School for her JD, also known as the Doctor of Jurisprudence degree, which is a graduate-entry professional degree in law and one of several Doctor of Law degrees. This degree is aquired by accomplishing law school in the United States, Canada, and Australia, as well as some other law countries.

 

Julie has a very abundant and superb history as an Executive Recruiter, providing numerous businesses with the best management skills there is. She landed her first job at Hudson Global Resources America Inc., on November 2002, as director of candidate placement, recruiting attorneys, paralegals, and case managers, for a number of firms, for permanent as well as temporary positions. Her clients were respectable financial institutions, law firms, and large corporations. Julie continued her employment at Hudson for 5 years, until October 2007, when she moved to Citi Global Consumer Bank, as a senior recruiter until July 2011, where she provided a full life-cycle recruiting senior level positions in Legal fields, Compliance, and Auditing. Julie offered new and creative recruitment ways such as, direct sourcing, social media, employment referrals, as well as searching the internet.

 

In July 2011, Julie moved on to providing recruiting services for director and managing director positions for CitiCards and Citi Global, a Consumer Marketing and Internet firm. She led the development and negotiation of complex jobs, including claw backs, relocation, and immigration services. She also found talent from all over the world, managing the international relocation and expatriate process. For 4 months, from November 2013 to February 2014, Julie worked at New York Life Insurance Company as an executive recruiter. From then on, she joined the Deutsche Bank, which is where she is currently employed. Julie escalated promptly to the position of Executive Talent Acquisition Manager, where she works together with business leaders from Private Wealth and Commercial Clients. Global Technology & Operations, and Asset Management to proposition in obtaining talent globally and make improvements.

 

Julie manages a team of professional recruiters whom she trains and gives imperative directions. She’s known for her strong management skills in hiring executive recruiters that bring in the best variety of talented people. She provides some of the best recruiting services benefiting businesses with her talent and professional background as well as her continuing education, all over the country.

 

When Julie is not at work, she volunteers her time for various charitable causes. Besides her work, she indulges in her love of art, food, technology, and her pets. In her spare time she also enjoys photography and running as well. This talented woman can be found on social media websites such as, Twitter and LinkedIn, with so many pictures of her with her loved ones.

 

 

 

Business

Nationwide Title Clearing Document Processing Made Easy

Nationwide Title Clearing is a privately owned company providing expert research and document processing services to the residential mortgage industry. Based in Palm Harbor, the company was founded in 1991. According to the company leading executives, assets records possess the key to ensuring a smooth title transfer and reduce the risk of buyback or lack of ability to foreclose. Nationwide Title Clearing (NTC) has made deliberate steps to ensure that the process of securing possessions records simple. The company has a website that makes the records available online.

 

 

Title defects may occur because a person or an entity has laid claim to a property that is a possession of another person. However they may include other factors such as the fact that the document has not complied with the standards for the area due to the wording in the document, lacking signature from a spouse which is a requirement to the transaction, presences of the previous liens and other encumbrances, failure to adhere to the necessary procedures when recording property document. NTC says that it is important to solve problems that arise as result of title defect before the property is transferred.

 

 

The goal of NTC is to provide a simple, step-by-step process of securing assets records and making this process efficient. The company’s report services are founded on the research done from real land documents and can be found for any domestic property national wide.

 

 

NTC gets data from several sources in the course of its process and an essential source is counties, it involves automation combined with human verification a procedure that has given NTC the capability to succeed in providing services to the largest lenders in the U.S. under the most important and comprehensively audited compliance regulations.

 

 

According to the NTC officials, the NTC’s process gives accurate results for what the report is intended, even identifying a records financial impact if a client is gathering too many fields and extra documents that can be used to the end user. NTC notes that understanding the final results that the clients require and customizing property reports with accurate data enables them to provide their services successfully.

Learn more:

NTC Launches New Streamlined Assignment Verification Service

 

 

NTC is also offering an innovative training, this is a two days training that can be delivered at the trainee location choice. The training is meant to give the residential lending industry ecosystem a clear and untestable to the clients. Furthermore, the training clarifies process in industry and the importance of upholding integrity records across all counties in the US. The benefits can be noted because of the company’s 99.9% rate across its service line.

 

 

 

Business, Entrepreneur

Eric Lefkofsky’s Tempus Connection

Eric is the man tasked with the responsibility of modernizing treatment at Tempus. He is Tempus’ co-founder and chief executive officer. He is also a managing director of Lightbank, a fund invested in disruptive technology. Eric also has a leadership role at Groupon being its co-founder. Apart from leading this e-commerce hub, he is also a co-founder of Uptake Technologies,a predictive analysis firm. Eric is a trustee at Lurie Children hospital and chairperson of Steppenwolf Theatre’s board.

Tempus

Eric Lefkofsky builds the basic foundations needed at Tempus to modernize the way cancer is treated. This health-tech system, Tempus, uses algorithms to analyze geometric data which is collected. This data having been collected and analyzed helps doctors come up with better care plans for patients at the facility.

Of Accelerated Disruption

In the world of business today, people are getting more and more creative. Businesses are coming up and offering to consumers services and products at a cheaper price compared to the older established businesses. These businesses are disruptive enterprises since they disorganize the old way. Accelerated disruption, as explained by Lefkofsky, happens when businesses are developed in line with the ever changing technological advancements in the market. In Lefkofsky’s book, Accelerated Distribution: Understanding the True Speed of Innovation,he writes at length about this concept.

Eric talks about how to identify the industry to introduce innovation. In his book, he has also talked of smart automations saying these help. The mastery of improvement of products is also dealt with in his book. Other areas discussed include promoting ideas in an industry that is resistant to innovations and ways of raising capital. In an in depth explanation, Eric show how a company’s customer base can be turned into the R&D team.

Eric’s Education

Eric went to the University of Michigan for his undergraduate studies. He attained a Juris Doctor in Michigan University’s law school. As an adjunct don he works at Chicago University.

Humanitarian Contributions

Eric is a generous giver and his donations and contributions to humanitarian causes are through his family foundation. Last November, the family foundation made a generous contribution to Robert H. Lurie Comprehensive Cancer Centre. The foundation also gave a whopping $500,000 to cancer research in the Stanford University. Another $ 1.2 million was given to the Michigan’s university for helping in cancer research. Weill Cornell also got $250,000 for researching on breast cancer. Clearly, Eric feels particularly inclined to helping in the search for a cancer cure.

Success

Eric does not have a definite success formula for folks out there. He says that fortune sometimes plays a role in success or failure. His fortune has been that he has built his business on the internet during a time of great growth.

Business, Lawyers

Sujit Choudhry: One of the Leading Minds In Comparative Law

Comparative law is the study of the different types of law that exist in the world. The branch of law seeks to compare them and find the similarities and differences. The field’s importance has grown with the increasing globalization and internationalization in the world.

Sujit Choudhry is one of the leading scholars in this field. He has over two decades of experience in the field. Choudhry started out his career in 1996 as a law clerk to Chief Justice Antonio Lamer at the Supreme Court of Canada. He worked here before joining Harvard to pursue his Masters in Law. Sujit returned to the University of Toronto as an assistant professor of law upon completion of postgraduate studies. Sujit was promoted to associate professor with tenure in 2004. Choudhry was appointed the Scholl Chair of the university’s school of law two years later. He held the position for six more years.

New York University hired Sujit as the Cecelia Goetz Professor of Law in 2011. He worked at NYU’s faculty of law for three years before moving to the University of California, Berkeley where he is working till date. He served as the Dean of the School of Law at the University of California for two years. He was credited with bringing some changes to the school while he was the Dean. His agenda focused on globalization, service, access, and innovation. Sujit fostered social mobility by starting the Berkeley Law Opportunity Scholarship which targeted first-generation students at the school. He also oversaw the Access for All Fund that was started to provide need-based financial aid. One of his initiatives increased the percentage of minority students in the 1L class by 50 percent. He was responsible for the formation of some task forces that would ensure that there was globalization, equity, experiential education, and inclusion. He is currently the Michael Heynman Professor of Law at the school.

Professor Choudhry has worked as a mediator for the UN. He has worked with World Bank and the United Nations Development Program in the past. He founded the Center for Constitutional Transitions which brings together experts from around the world so that they can come up with new and better policies. The center helps to facilitate projects that these experts do so that they can derive meaningful conclusions from the research in the end. Choudhry is currently co-leading different research projects that are being conducted on a global scale.