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Successful Brands

The Unusual Approach Evolution of Smooth’s Co-Founders Took in Developing and Marketing Their Product

Evolution of Smooth is a company known for its distinctive looking spheres of lip balm. Seven years ago, this unknown company seemed to appear out of nowhere to outsell the leading brands of balms that were currently on the market. In fact, the sales of products from Evolution of Smooth have propelled growth in the oral care industry by selling more than a million balms a week. Part of the amazing growth of this company is due to the decision on the part of its co-founders to make products that were organic in nature.

The co-founders of Evolution of Smooth were not strangers to the business world when they decided to join forces to create their company. In an online interview Sanjiv Mehra the company’s managing partner, discusses the strategies he and co-founders Jonathan Teller and Craig Dubitsky decided to use for their startup company. Both Teller and Dubitsky had spent time working with startup incubators, which gave them the experience they needed to go up against the market’s top brands. They decided to take a bold approach in creating a new lip balm by changing the type of container it was placed in. To gain insights into what type of container might work for their product they hired a professional clay sculptor to create prototypes.

As a startup company the team behind EOS lip  balm decided to focus their efforts as well as their finances on the concept and creation of their product rather than on marketing. Part of the creation concept included a survey panel discussion involving women who would be most likely to purchase their new type of lip balm from stores like Target and Walmart. The information obtained from this panel allowed the team at EOS to develop a product they could market to women between the ages of 25 and 35 who were both fashion conscious and Facebook savvy.

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Anime Legends

Best Female Anime Characters


Anime has some wonderful anime characters. Female ones that have a strong lead are some of the best in the genre. They are more than just eye-candy. These anime girls are tough and able to handle any situation with anyone. It is empowering for young women to have these roles in anime movies. Here are some of the best.


Mikasa Ackerman is in Attack on Titan. Coming from a position of suffering, Mikasa knows trouble. The amazing part of her character is that she still sees the beauty in everything around her. Strong and able to handle any situation that life brings her, she often shows a tenderness that makes her even stronger.


Motoko Kusanagi of the famous Ghost in the Shell futuristic anime is one of the great female anime characters. Her personality drives fans to wonder about everything from life to the meaning of humanity. She is one of the best.


Chihiro Ogino is from the infamous Studio Ghibli. Her tiny character has quite a punch in every movie that the studio has used her. She is adorable and strong. There is always a hint of comedy as well.


Sailor Moon is one of the first female anime characters to become famous. She showed people everywhere that tiny and cute did not mean weak. She is strong and opinionated as she encounters things that she can help with in her everyday life.


All of these are the best female anime characters for everyone to enjoy. They are eye candy for sure, but their actions speak volumes more about how strong cute can be.

Career Success, Hair Care lIne

Say Goodbye To Shampoo

What is your hair type? Perhaps, your hair is oily, dry, or simply normal. Are the ends split? Does your hair lack moisture or appears damaged? Did you know that hair experts across the country state that sulfate containing shampoos are responsible for damaging hair. Certainly, this is very true for women and men that shampoo their hair on a daily basis. Some are tossing their shampoo in the trash and saying Hello to No-Poo Shampoo. The belief is that switching to an alternative and healthier way to cleanse the hair makes a lot of good sense.

Benefits of No-Poo Shampoos
Are there any benefits that are associated with the No-Poo shampoo method. Well, the results are in and a wide variety of women are happy with the results. The new method to cleanse the hair with a cleansing conditioner is far better than constant shampooing with a sulfate rich shampoo that forms all that lather. The cleansing conditioners do not have all those harmful ingredients like sodium laureth sulfate that dry the hair. Instead, the cleansing conditioners like the WEN by Chaz Cleansing Conditioner contain ingredients that nourish and moisturize the hair. Perhaps, it is time to toss the shampoo and try the healthier alternative, WEN Hair by Chaz Cleansing Conditioner.

WEN By Chaz
Millions of the WEN By Chaz Dean Cleansing Conditioners have been sold across the country. The product was created by noted Hollywood hair-stylist, Chaz Dean. Chaz Dean has always held a deep interest in creating natural products that nourished and moisturized the hair. His belief is that every woman should have the healthiest hair possible.

The WEN By Chaz Cleansing Conditioner or Shampoo alternative will replace several hair care products. Even after only one use, most product users are very pleased with the instant healthy shine and bounce.


Jeremy Goldstein And His Excellent Law Firm

If you are seeking a lawyer to help you address legal issues such as criminal cases and child custody matters in New York, the Lawyer Referral and Information Service makes it easy for you. LRIS has started a new online portal for persons searching for lawyers to help them protect their rights and interests. In addition to the online portal, you can also use telephone service to reach the LRIS at any time of the day.


According to State Bar President, Claire P. Gutekunst, the platform provides a low-pressure approach for people to find lawyers in times of need. He said that clients can now be confident that they will be matched with an excellent attorney that befits their needs. Tony Lai, the CEO of, further accentuated that lawyers will now be able to reach a huge number of clients at a relatively low cost.


When seeking an attorney through the LRIS online service, you only need to visit their website and fill out a confidential questionnaire. Next, a State Bar staff will review the questionnaire and match you with a lawyer that best suits your needs or forward the case to the appropriate County Bar Association. After that, you will have an opportunity to discuss the specifics of your case with the lawyer and decide to hire or fire him or her.


Jeremy Goldstein: One Of The Top Lawyers


Jeremy Goldstein is Founder of Jeremy L. Goldstein & Associates, LLC. The law firm is committed to giving legal advice to CEOs, compensation committees, managerial teams, and corporations in executive compensation. It also helps in addressing company governance matters and issues that come up during transformative corporate events and similar complex circumstances.


Before starting his firm, Goldstein was one of the respected lawyers at the Wachtell, Lipton, Rosen & Katz law firm. Over ten years ago, Jeremy Goldstein has been active in many of the largest company transactions such as during the possession of Goodrich by United Technologies. He has also helped firms like Sanofi- Aventis, Merck/Schering-Plough Corporation, Goldman Sachs and TPG/ALLTEL Corporation.


At the American Bar Association, Jeremy is the Chairman of Mergers & Acquisition Sub-committee of the Executive Compensation. Besides, he is an associate at Make-A-Wish Foundation, a Director of Fountain House, and committee member of the Professional Advisory Board of the NYU Journal of Law and Business.


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Investments, Real Estate

Samuel Strauch, the Real Estate Developer in Miami, FL

Samuel Strauch has an impressive historical background that expressively contributes to his relentless success through his business career and life in general. He is a graduate from the Hofstra University, NY from where he graduated with a Business Administration degree. He later joined Harvard and the Erasmus University to further his business profession. He started his career as a banker and then discovered that real estate was his niche out of his love for the industry.

Samuel Strauch is one of the most prominent figures in South Florida when it comes to real estate. He is one of the top executives at Metrik Real Estate where he serves as the Principal of the firm. The Metrix Real Estate firm is an all-inclusive real estate firm that deals with the management of property, equity, brokerage, and development as well. The firm has one of the most driven team members, led by Samuel, who has significantly contributed to its massive growth within a very short period.


One the greatest character of Samuel Strauch that has moved him miles in business is his ever curious mind. This has broadened his perception in both the personal and business life. He strongly believes that every person has a unique contribution approach towards a positive human growth. According to Samuel Strauch, however small an action may be, it is a potential source of positive change that should be explored.

Another exceptional attribute of Samuel Strauch is his selfless desire to help people from all dimensions of life. He believes that all the immigrant Americans with a place to call home have the ability to make it an investment for the future. He helps people to identify and venture into the best investment opportunities in the US as the country was featured for having the best price appreciation opportunities in 2016.

Follow @samuelstrauch on Instragram >>

Career Success

Lori Senecal – Women To Watch Out For In The Marketing And Advertising Space

Lori Senecal is the name to reckon with in the advertising and marketing sphere of the United States and is an inspiring figure in the field of international business and corporate sector. She is regarded as a personality who talks less and does more. In a recent report by PR News, Lori Senecal was announced as the Global CEO of CP+B, and her leadership, the agency has grown manifolds and has been able to strengthen its footprint globally.

The marketing campaigns developed and implemented for the company and its clients helped in penetrating new demographic actually, and ensured that the firm can move up the ranks in its field. Successfully devising, planning and implementing global marketing campaigns is her forte, and her excellent communication and business skills have helped the agencies she has worked with over the years.

As a well-known figure in the international business scenario, Lori Senecal is known to emphasize on brand marketing and creating a positive goodwill around the brand to increase its presence, offline and online. She graduated from McGill University, receiving a Bachelor of Commerce degree in Marketing and Finance. Lori Senecal has held various positions at many global corporations over the years, which includes being the Global Executive Chairman for KBS+ Partners, President at McCann NY, and has even co-founded a marketing agency named TAG Ideation.

Before working as the Global CEO of CP+B, Lori Senecal also held the position of President and CEO at MDC Partner Network, where she was responsible for devising business strategies that could help the unique business model of the agency to fuel growth and win more international accounts.

One of the examples of her talent and business acumen can be seen in the way she helped Kbs+ Partners grow from 250 Employees Company to over 900 Employees Company in a matter of a couple of years. Moreover, Lori Senecal doesn’t only focus on the external operations of the company and ensures that the culture and work environment inside the company transforms to be more active, enthusiastic, friendly and integrated, which is why kbs+P was even named by Crain to be the “Best Places to Work in NYC.”

Lori Senecal has won many awards during her career which includes being named the “Women to Watch” by Advertising Age and getting the prestigious Quantum Leap Award at the AWNY Game Changer awards for her exemplary performance and commitment to innovation. Lori Senecal is the women to watch out for in the marketing sphere today and is considered as one of the most successful female leaders in the marketing and advertising space globally.

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Education, Political Supporter

Betsy DeVos – Reformer for family choice in education

Betsy DeVos has been involved in activism for education for over a decade and under President Trump, she was awarded the high honor of being nominated and later confirmed as the Secretary of Education.

Betsy DeVos is perhaps most well-known for her advancing of free market ideology to the education field by advocating for more choice-enabling options such as voucher programs that would allow parents choose their children’s school rather than being forced to accept the local public school. She is also a well-known philanthropist and has donated millions of her own fortunes to the cause of advancing education and furthering the cause of free school choice for families through various charities and the Betsy and Dick DeVos Scholars for Free Enterprise and Entrepreneurship Scholarship program.

A more innovative idea that Betsy DeVos has pressed for is to have more states adopt a program similar to the one used in Maine that would provide a type of grading on the school system for the parents which would allow them to have more information on what is going on in their child’s school system and promote more parents and communities to be involved with their children’s schools.

Beyond the education field, Betsy DeVos is a veteran of the Republican Party, having been a member of the party for over thirty years, and taking part in leadership roles in campaigns, party organizations, and political action committees. She has advanced the idea of limited government and traditional American values in the party through her positions and donations over the years. Follow Betsy on Twitter.

It is not debatable to say that over her life that Betsy DeVos has made an incredible impact on the field of education and the political landscape of the United States of America for the causes of personal freedoms, limited government, and traditional family values and traditional American values. Many are looking forward the possibilities of reform to the monopolized public education system that Betsy DeVos will be able to bring with her position as Secretary of Education and the positive effect that will have on the education of our nation’s children and in what ways she will advance the cause of personal choice and freedom in the future.

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Dental Care

3 Tips For Dental Care

Tips To Keep Your Teeth Clean


When you need to always be sure that your teeth and gums are healthy, you will need to find the help of a dentist that you know can serve you. Dr. Chris Villanueva at MB2 Dental is one of the best professionals around who will be glad to serve you. He is great at providing everything you could need — including teeth cleanings, oral health exams, braces and root canal procedures. To make sure that you can avoid the heavy repairs by keeping your teeth clean, read these tips below.


#1: Eat More Fruits and Vegetables


One great way that you can get the most out of your oral health is to fix your diet. By taking in fruits and vegetables, your teeth will be cleaner and you will not be creating plaque and other forms of damage that will wear down your teeth. This will keep a balanced pH system in your mouth and will also prevent bacteria and damage from taking over.


#2: Drink Plenty of Water


Your oral health will also be better when you decide to drink plenty of water. Drinking water will allow you to keep your teeth clean and rents out black and bacteria. A lot of plumbing systems that fluoride in the water, which will essentially allow you to receive a mini fluoride treatment each and every day that you brush your teeth. Make sure to also invest in a high quality mouthwash or mouth rinse, so that you are giving yourself the opportunity to keep your mouth as clean as you can.


#3: Visit Dr. Villanueva Twice Per Year


Finally, take it upon yourself to visit our dental clinic two times per year. This is a staple when it comes to oral health care and you will have the opportunity to receive preventive care from Dr. Villanueva. We take pride in being one of the absolute best dental clinics that you can ever reach out to. We keep our customers first and will gladly make sure that you have nothing to worry about in this regard. We can also accept your oral health insurance so that you do not have to pay too much money on any given visit.


Use these three tips so that you get the help that you need in order to keep your teeth as clean and as healthy as they can be.


Political Supporter

George Soros – The Heavyweight of Washington

George Soros, a billionaire hedge fund manager from Hungary, may seem like an unlikely champion of liberal politics in Washington DC. He came from humble beginnings, fleeing his native Hungary at a young age in order to attend the London School of Economics. He later entered the world of fund management in New York with his own hedge fund in 1969. Today he is worth around $25 billion and is one of the most influential men in both the financial and political realms.

Soros shocked in the 2004 Presidential election when he backed the Democrats to the tune of $27 million, then an extraordinary amount for one individual to donate. When the Democrats lost that election he downsized his super donations. That is, until the most recent election where he once again backed Hillary Clinton with donations of $21 million, making him the twelfth biggest donator last year.

The reason for his ramp up in spending last year is, in his own words, due to the threat that Donald Trump posed to the US. A successful immigrant and testament to what can be achieved by immigrants to the US; it isn’t difficult to see why Soros would be so critical of Trump.

Soros isn’t just known for his political spending but his philanthropy too. Just last September he pledged $500 million to businesses founded by refugees in the US. No doubt in direct response to the anti-refugee and anti-immigration rhetoric of the Trump campaign. There’s no doubt that George Soros will put his money where his mouth is. If donating to the democrats doesn’t help then he might as well do it himself, as the 19th richest man in the world he certainly has the capital to do so.

Follow George Soros on Twitter.

In a post President Trump world the question remains what will George Soros do next? The Trump administration has had no shortage of controversies in the first two months of leadership. Whether it is the “Muslim ban” that keeps being blocked, the drastic cuts to vital departments or the rollback of climate friendly initiatives someone like George Soros could certainly help to mitigate these issues significantly.

Learn more on about George.

Reputation Building

The Usefulness of Social Media With Online Reputation

With all of the coverage on online reputation management, one has to take the time to wonder what the best method is for managing their reputation. In order to figure that out, one has to look on search engines for their business to see the source of the results that pop up on the front pages. Often times, these results come from social media accounts. For one thing, social media is one of the most respected types of websites that people visit. When one takes the time to use social media, he actually builds up an online presence that will then reach the front page of the search results of certain keywords.

Now that people know that social media is useful for business and online reputation, it is important for them to know how to use social media in a way that is very effective. People that are inexperienced may just use their social media accounts in order to share updates to their website. However, this does not work as well for new businesses. A lot of people try this approach only to find themselves giving up because they don’t seem to be getting any visits to their sites. Fortunately, there is another approach.

The better way to approach social media is to engage in conversations. There are tons of topics that one can engage in which are relevant to the business. Before one gets involved in many different platforms, it is important for him to know which social media account works the best for him. One has to look at his strengths and figure out what social media service is best suited to his strengths. Then he can use his social media account to engage people. He would be surprised how easy it is to gain followers just by engaging in topics.