There is a champion spirit in the heart of Whitney Wolfe hurt. She is the CEO of Bumble and a woman that has taken on a serious role in the #me-too movement. Oddly, her role in this would start before this even became a hashtag. She would find herself building a legacy early on as a powerful business woman in technology, but she was unaware at the time of her lawsuit against Tinder that there would be such a powerful standing up of women that were trying to combat abusive situations dealing with sexual harassment.
This is something that Whitney Wolfe went through early, and she had to create some boundaries as she made a transition to the technology world of entrepreneurship at Bumble. She worried about being blacklisted. She also worried about whether there would be an aftermath of alienation when she declined an offer from Match to buy Bumble. As the only woman in a male-dominated business it is easy for her to see how it could have affected her business strategy in a negative way. For latest update connect with Whitney Wolfe on Twitter.
Ot appears that strategy that Whitney Wolfe utilize has worked well. She knew that she could not compete in the same way that her adversaries were competing so she decided to tweak her app and allow women to make the first move. She may be the only one in this dating app environment as a female, but she made herself stand out in another way by creating Bumble to be different from what was already out there. This has gained the mass appeal type of following that no one would have conceived once Whitney Wolfe left Tinder.
The reality that most people have to consider is that Whitney Wolfe was going to compete directly with a company that she departed from. Her fears about being blacklisted were real, but she has managed to gain a stronghold on social media by going against the grain. She did what some people thought she could not do. She also managed to do something that other dating app companies failed to do: Wolfe created a safer environment for women.