Whitney Wolfe is a person that sees how Bumble Bizz can be a great asset. She started with a dating app, but there was so much more that she could do. She knew that a lot of women were uploading their profiles on LinkedIn. She saw another chance to put women in control of their own destiny. In the same way that they were putting their time into finding a mate she knew that there could be an easier way to connect with other people looking for business partners.
When it comes down to dating, there are some people that are going to make sure that they are using an app that is going to help them find what they are looking for quickly. Wolfe knew that people would appreciate the ability to connect quickly in the business world as well. Swiping left or right is something that people can do with the networking the same way they did with dating. She has said that she did not want to replace LinkedIn, but she does believe that there is a need for another platform for business. So many people are just connected to LinkedIn, but they have no other platform for connections with net potential business partners. Read more articles of Whitney Wolfe at vanityfair.com
Whitney Wolfe was smart enough to know that more people were going to abandon a dating app if they finally found the person that they were looking for. With this in mind she wanted Bumble to be more. If she had more than dating on the horizons she had a much better chance of keeping people connected to the app. This was the thing that has allowed Bumble to expand. Some people actually start with the business portion of the app and they transition to the dating. There are others that start with dating and transition to business. There also some people that explore the Bumble BFF area that is strictly for friendships.
Whitney Wolfe put her mind on a multidimensional environment. She made it her mission to perfect dating and move on to other areas. This has allowed Whitney Wolfe to grow her company tremendously.