Shopping malls are lucrative businesses as well as risky ventures at the same time, and a large number of players struggle to survive in the industry. Primarily, the emergence of new players in the industry significantly spoils the business the existing malls. Also, shopping malls need continuous expansions to bring new shopping, entertainment, and other options for making it always an attractive place for the people. The huge initial investments are a major hurdle for the shopping malls to expand its business as well as adding risk to the ventures. However, some shopping malls continuously attract more people with timely expansion plans and the addition of new features and options.
When it comes to Brazil, Roberto Santiago and his João Pessoa-based Manaira Shopping is a perfect example of such a strategy. Interestingly, the mall was opened almost three decades back, in 1989. But, the expansions in regular intervals of time ensured the vibe and freshness of the shopping mall continued and made it competent with all the modern options and facilities. Additionally, the mall is one of the largest in Brazil, and it is the leader of the industry in introducing modern entertainment and shopping options.
The mall has more than 250 fashion showrooms from international brands. It also provides excellent dining options with numerous fast food centers and casual restaurants. Majority of the international restaurant chains are present in the shopping mall to attract the food lovers of the city as well as Paraíba State. The vast number of diverse entertainment options is another important aspect that makes people, including family and youngsters, attracted towards the mall. Interestingly, the mall received nearly 20 million in numbers in 2015 – an ever-increasing number year after year. As the city is known for beautiful beaches, it attracts a large number of tourists from around the globe. For the tourists, Manaira Shopping becomes the primary choice for shopping and entertainment with the ultimate experience.
While coming to the entertainment options, the shopping mall has movie halls with 11 screens. The movie halls are equipped with a number of modern features such as VIP Rooms, ultra-modern projector systems, live sound system, Stadium System, 3D Rooms, and more. Bowling is another major option for the visitors to make themselves engaged. The mall also has an electronic amusement park specially designed to the needs of the children. The Game Station of the shopping mall has more than 200 different gaming machines which are designed to satisfy the needs of different age groups and gender.
Apart from that, the mall also has a ballroom and gym to help the fitness enthusiasts. Domus Hall, one of the largest event hall in the city, is on the roof of the Manaira Shopping. The fully air-conditioned hall accommodates almost 15,000 people at a time.