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Successful Brands

The Unusual Approach Evolution of Smooth’s Co-Founders Took in Developing and Marketing Their Product

Evolution of Smooth is a company known for its distinctive looking spheres of lip balm. Seven years ago, this unknown company seemed to appear out of nowhere to outsell the leading brands of balms that were currently on the market. In fact, the sales of products from Evolution of Smooth have propelled growth in the oral care industry by selling more than a million balms a week. Part of the amazing growth of this company is due to the decision on the part of its co-founders to make products that were organic in nature.

The co-founders of Evolution of Smooth were not strangers to the business world when they decided to join forces to create their company. In an online interview Sanjiv Mehra the company’s managing partner, discusses the strategies he and co-founders Jonathan Teller and Craig Dubitsky decided to use for their startup company. Both Teller and Dubitsky had spent time working with startup incubators, which gave them the experience they needed to go up against the market’s top brands. They decided to take a bold approach in creating a new lip balm by changing the type of container it was placed in. To gain insights into what type of container might work for their product they hired a professional clay sculptor to create prototypes.

As a startup company the team behind EOS lip  balm decided to focus their efforts as well as their finances on the concept and creation of their product rather than on marketing. Part of the creation concept included a survey panel discussion involving women who would be most likely to purchase their new type of lip balm from stores like Target and Walmart. The information obtained from this panel allowed the team at EOS to develop a product they could market to women between the ages of 25 and 35 who were both fashion conscious and Facebook savvy.

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Anime Legends

Best Female Anime Characters


Anime has some wonderful anime characters. Female ones that have a strong lead are some of the best in the genre. They are more than just eye-candy. These anime girls are tough and able to handle any situation with anyone. It is empowering for young women to have these roles in anime movies. Here are some of the best.


Mikasa Ackerman is in Attack on Titan. Coming from a position of suffering, Mikasa knows trouble. The amazing part of her character is that she still sees the beauty in everything around her. Strong and able to handle any situation that life brings her, she often shows a tenderness that makes her even stronger.


Motoko Kusanagi of the famous Ghost in the Shell futuristic anime is one of the great female anime characters. Her personality drives fans to wonder about everything from life to the meaning of humanity. She is one of the best.


Chihiro Ogino is from the infamous Studio Ghibli. Her tiny character has quite a punch in every movie that the studio has used her. She is adorable and strong. There is always a hint of comedy as well.


Sailor Moon is one of the first female anime characters to become famous. She showed people everywhere that tiny and cute did not mean weak. She is strong and opinionated as she encounters things that she can help with in her everyday life.


All of these are the best female anime characters for everyone to enjoy. They are eye candy for sure, but their actions speak volumes more about how strong cute can be.

Career Success, Hair Care lIne

Say Goodbye To Shampoo

What is your hair type? Perhaps, your hair is oily, dry, or simply normal. Are the ends split? Does your hair lack moisture or appears damaged? Did you know that hair experts across the country state that sulfate containing shampoos are responsible for damaging hair. Certainly, this is very true for women and men that shampoo their hair on a daily basis. Some are tossing their shampoo in the trash and saying Hello to No-Poo Shampoo. The belief is that switching to an alternative and healthier way to cleanse the hair makes a lot of good sense.

Benefits of No-Poo Shampoos
Are there any benefits that are associated with the No-Poo shampoo method. Well, the results are in and a wide variety of women are happy with the results. The new method to cleanse the hair with a cleansing conditioner is far better than constant shampooing with a sulfate rich shampoo that forms all that lather. The cleansing conditioners do not have all those harmful ingredients like sodium laureth sulfate that dry the hair. Instead, the cleansing conditioners like the WEN by Chaz Cleansing Conditioner contain ingredients that nourish and moisturize the hair. Perhaps, it is time to toss the shampoo and try the healthier alternative, WEN Hair by Chaz Cleansing Conditioner.

WEN By Chaz
Millions of the WEN By Chaz Dean Cleansing Conditioners have been sold across the country. The product was created by noted Hollywood hair-stylist, Chaz Dean. Chaz Dean has always held a deep interest in creating natural products that nourished and moisturized the hair. His belief is that every woman should have the healthiest hair possible.

The WEN By Chaz Cleansing Conditioner or Shampoo alternative will replace several hair care products. Even after only one use, most product users are very pleased with the instant healthy shine and bounce.


Jeremy Goldstein And His Excellent Law Firm

If you are seeking a lawyer to help you address legal issues such as criminal cases and child custody matters in New York, the Lawyer Referral and Information Service makes it easy for you. LRIS has started a new online portal for persons searching for lawyers to help them protect their rights and interests. In addition to the online portal, you can also use telephone service to reach the LRIS at any time of the day.


According to State Bar President, Claire P. Gutekunst, the platform provides a low-pressure approach for people to find lawyers in times of need. He said that clients can now be confident that they will be matched with an excellent attorney that befits their needs. Tony Lai, the CEO of, further accentuated that lawyers will now be able to reach a huge number of clients at a relatively low cost.


When seeking an attorney through the LRIS online service, you only need to visit their website and fill out a confidential questionnaire. Next, a State Bar staff will review the questionnaire and match you with a lawyer that best suits your needs or forward the case to the appropriate County Bar Association. After that, you will have an opportunity to discuss the specifics of your case with the lawyer and decide to hire or fire him or her.


Jeremy Goldstein: One Of The Top Lawyers


Jeremy Goldstein is Founder of Jeremy L. Goldstein & Associates, LLC. The law firm is committed to giving legal advice to CEOs, compensation committees, managerial teams, and corporations in executive compensation. It also helps in addressing company governance matters and issues that come up during transformative corporate events and similar complex circumstances.


Before starting his firm, Goldstein was one of the respected lawyers at the Wachtell, Lipton, Rosen & Katz law firm. Over ten years ago, Jeremy Goldstein has been active in many of the largest company transactions such as during the possession of Goodrich by United Technologies. He has also helped firms like Sanofi- Aventis, Merck/Schering-Plough Corporation, Goldman Sachs and TPG/ALLTEL Corporation.


At the American Bar Association, Jeremy is the Chairman of Mergers & Acquisition Sub-committee of the Executive Compensation. Besides, he is an associate at Make-A-Wish Foundation, a Director of Fountain House, and committee member of the Professional Advisory Board of the NYU Journal of Law and Business.


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