Browse Month by February 2017

Taking on the Giants – The Secret behind Fabletics’ Incredible Growth

In an industry where giant corporations control the market, it pays to be innovative and different if you want to succeed. For Fabletics, succeeding in the fashion market, of which Amazon controls 20 percent, took a whole new approach.


An Unconventional Approach

Fabletics takes a different approach to how it conducts different aspects of its business from customer experience to brand recognition. To start with, it is built on a membership model where customers can become a part of the brand. This, according to General Manager Gregg Throgmartin, allows the company to stay in trend and personalize its products and services. The very business model itself makes the brand trendy as it is unique, and membership encourages customer loyalty.


Fabletics also appeals to customers with its affordable prices. Exclusive fashion brands are usually characterized by high quality and pricing to match; critics argue that most of these brands are often overpriced. However, this is not the case with Fabletics as its products are of top quality and prices relatively affordable.


Reverse Show-rooming

Fabletics has also found a way to make showrooms positive for its clients as well as itself. It often hosts events and showcases that resonate with its members and potential customers. To this end, most of the people who attend the shows are members who make purchases instead of looking for cheaper alternatives elsewhere. What’s more, about 25 percent of those who attend register as members to enjoy the benefits and guarantee the company’s long-term growth.


Keeping up With the Trends

Fabletics also bases its retail operations on a wide range of online data about their customers’ preferences and global and local fashion trends. Like Amazon, Fabletics has a huge presence online as much of its retail is conducted online. As such, it benefits from the internet’s ease of collecting and analyzing data and customizes its inventory to suit consumers.


To start with, it relies on buyers’ preferences to keep in trend. It also monitors the global fashion movement and tweaks its inventory to offer new products and services. Senior Vice President Dustin Netral also says that the brand often experiments with new designs that might appeal to its users’ preferences.


Steady Expansion

Fabletics has managed to grow a $250 million fashion business in just three years in spite of the odds against it. It has managed this partly by promoting the brand’s awareness both locally and nationally. To this end, it is planning further expansion of its online presence as well as brick-and-mortar stores.

Chairman, United States

Adam Milstein Is Enjoying His Hard Earned Success In Real Estate

Adam Milstein is a native of Israel that immigrated to the United States after 1981. He is a community leader, a philanthropist, and a real estate investor. During his time in Israel, he served in the Yom Kippur War and he also attended Technion where he graduated in 1978.

Once he arrived in the United States Adam Milstein attended the University of Southern California and after graduation, he began his career in the commercial real estate industry in Southern California. Currently, Milstein is working with Hager Pacific properties as their managing partner. Hager Pacific Property is a private commercial real estate investment firm.

Adam Milstein goes on to say that he loves being in business for himself because he’s never quite sure of what the day will bring. He finds that exciting and prefers to work on his own rather than have a schedule set for him by a company that he does not own.

According to Huffington Post, Adam Milstein also goes on to say that he is found that getting involved in philanthropy is helps to make his daily job more gratifying. He says part of the secret to his success is the fact that he always pushes to accomplish ideas in goals that he has set for himself.

He doesn’t stop just because he can’t get someone else to do it so therefore he does it himself. He makes sure to check back in daily on the progress of projects to make sure that they don’t fall by the wayside. Learn more about more Adam Milstein:

Made the right choices for his career and he says that he loves to work.He says that his persistence and drive has been the key to achieving success in his career. He said that he follows up on every contact and every lead every single time and does not let potential clients slip through the cracks.

Youtube Sensations

Kim Dao Shows Her Morning Routine

YouTube sensation Kim Dao has created a new video that shows the morning routine she follows in order to get through winter in Japan. She needs to set her alarm several times before she’s able to get up in the morning. She then spends about thirty minutes on her phone playing games, in this case a puzzle matching game called Best Fiends. You can win prizes in the game as well as play it on Facebook. She then checks her social media accounts and responds to people.

After getting up Kim Dao drinks coffee and eats breakfast. She then brushes her teeth, washes her face, and does her skincare routine of essences and then moisturizers. Kim Dao then applies her makeup starting with a primer, concealer, and then the rest of the makeup including eyeliner and lipstick. She also curls her eyelashes with an eyelash curler and applies blush. Her final step is applying a lip gloss and with that Kim Dao is ready to go.

She picks out her clothes, usually something casual. She also packs her bag and she tries to usually travel light. Once she’s on the streets you can see how busy the area is with tons of people walking all around. Just as the video is ending she’s enjoying a treat at a nearby restaurant.