Doe Deere is a phenomenon in the cosmetics industry. She founded a company she called Lime Crime and the name has become synonymous with style and individuality. Her mission is to show people the true power of cosmetics. To pass on the knowledge that self expression and freedom are possible with the use of the right cosmetics.
Doe believes true beauty is all about what feels right to each individual. This was the reason she came out with a line of cosmetics that are magical, bold and cruelty free. These cosmetics have become so incredibly popular they have developed their own following. Although Doe was originally very small and was responsible for her own success she supports other woman with all her passions and resources. She talks about entrepreneurship and how having the courage to follow your ambitions is what makes a woman successful.
With this in mind Lime Crime launched in 2008. Doe is an incredibly busy woman. She has meetings, strategy sessions and helps in product developments. She was willing to wait for inspiration and her swift actions once it came actually created Lime Crime. The business excites her. Her focus on ecommerce proved it was possible to successfully sell cosmetics on the web. She even engineered a unique lipstick challenge on her website that not only did incredibly well but was amazing.
Doe believes her success comes from understanding her brand. She knows her customers and what they really want. Her intelligence allows her to make good decisions and she is always optimistic. She learned from working at an insurance company where she did and did not fit in this world. That knowledge gave her the freedom to be herself and make quite an impact. She only wishes she had begun earlier in her life. Her advice is to trust in what your gut is telling you to do. She says after awhile it becomes easy. She will not be a part of anything unless she feels it is right deep down inside.
Doe is about positivity and treating people with respect and kindness. Positive reinforcement has made a world of difference in her life. Her husband Mark has been a tremendous influence in her life. They began in a rock band sixteen years ago and have been together ever since. He is the current president of Lime Crime and Doe describes him as insightful, intelligent and having a wicked sense of humor. The team have made Lime Crime the enormous success it is in todays market.